The famous AI-generated video of José Mourinho, broadcast across television networks during prime time two nights ago, only confirmed what the Portuguese and Spanish media had been reporting for weeks: the Portuguese coach has become an important electoral asset for Florentino Pérez, and the move was timed to perfection.
As a result, within just seven months, Mourinho may help elect the presidents of the biggest football clubs in the Iberian Peninsula: Rui Costa at Benfica in November 2025 (two months after appointing him following the dismissal of Bruno Lage) and Florentino Pérez at Real Madrid in June 2026.
I say this with confidence, not only because of the polling data but also because of the conservative nature of the members of this global football giant. It would take much more than high-profile signings from the opposition candidate — with Erling Haaland leading the list — to remove from power a man who, despite his advanced age, still represents the future, innovation, and, above all, stability.
Meanwhile, Mourinho's influence has not only been felt from the dugout. Over time, his decisions have also generated significant financial benefits, helping Benfica secure an estimated €160 million, making the prospect of keeping Marco Silva and receiving €15 million appear to be a sound piece of management.
Keywords: José Mourinho, Florentino Pérez, Rui Costa, Benfica, Real Madrid, Erling Haaland, Marco Silva, football elections, Portuguese football, club management
0 Comentários